The Lamborghini Lanzador has made a virtual debut on the Roblox gaming platform, years before the electric SUV's physical launch.

Golden Bullhead, a limited-edition Roblox UGC, stands as one of the rarest accessories in the metaverse. This exclusive hat was released as part of the Lamborghini Lanzador Lab experience on ...

You Can Now Check Out The Lamborghini Lanzador EV Years Before Its Launch – In Roblox Roblox players will be able to view and customize their own Lanzador in-game, which they can use to compete ...

The company's premium Lamborghini brand just sold three digital items on Roblox (RBLX 1.24%) for 1,500,000 Robux each -- Robux is the in-game currency. Lamborghini's digital items swiftly sold out ...

Roblox stands out from regular video games because of the in-game economy. Everything on Roblox is user-generated, such as the Golden Bullhead created by Lamborghini.

Lamborghini Lanzador Lab, as the name suggests, is a Roblox experience centered on the Italian luxury sports car supergiant.