Following Hello Kitty in Minecraft, Sanrio's fan-voted most popular character of 2024, Cinnamoroll, arrives in Roblox for a cute new game release.

Roblox real-time animation support lets you change the facial expression on your avatar by using your real face, bringing the metaverse to life.

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Hello Kitty appears to be coming soon to Roblox with a new game and a variety of themed items that players will be able to get for their avatars!

My Hello Kitty Cafe, a Hello Kitty-themed tycoon experience, is currently celebrating the 50th anniversary of the franchise.

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.