Givenchy Beauty makes over Roblox space for Pride Month The luxury beauty brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ ...

Givenchy claims it is the first luxury beauty brand to celebrate Pride on Roblox, per release details, and arrives during a fraught period for purpose-driven marketing.

Roblox was rising Friday after the gaming platform received an upgrade from one Wall Street analyst during an otherwise trying month.