Spotify Enters the Metaverse With Interactive Gaming Island on Roblox: Players can create their own beats, complete quests, unlock exclusive merch and more.

Beginning May 3, Roblox players can access Spotify Island, a new experience from the world’s premiere music streaming platform. Billed as a “paradise of sound” this parkour-forward ...

Spotify is bringing Spotify Island to Roblox, a set of virtual music-themed islands that let players make music, purchase merch, and play games.

Introducing Spotify Island, a new music-themed extension of Spotify inside Roblox that will sell in-game band merch.

Spotify Island’s new Planet Hip-Hop is live now in Roblox, and the virtual experience aims to give a younger generation of hip-hop fans new ways to connect with their favorite music artists.

Spotify has decided to venture into the bizarre world of Roblox, launching an "interactive world" with plans to allow "artists to connect with fans." Oh, and sell virtual merchandise of course.