Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...

Dive Brief: Forever 21, the fast fashion retailer owned by Authentic Brands Group, is hopping on the Roblox bandwagon with an exclusive partnership with the gaming platform, per a press release. It ...

Earlier this week, Forever 21 released “a fashion retail experience” on Roblox called Forever 21 Shop City. The game allows users to own and operate a Forever 21 location, customizing their ...