Correspondence to Christina Watts, Prevention Research Collaboration, Sydney School of Public Health, The University of Sydney Faculty of Medicine and Health, Sydney, NSW 2006, Australia; ...

Background One of the most widely available heated tobacco products is IQOS by Philip Morris International. However, there is a lack of independent research exploring IQOS initiation and subsequent ...

Share on Pinterest IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It’s being deceptively marketed as a safer alternative to vaping and smoking. Getty ...

This article is in collaboration with IQOS. IQOS heats tobacco instead of burning it. It offers real tobacco taste and cigarette-like satisfaction but without the ash, cigarette smoke and smell. IQOS ...

In line with its mission to replace cigarettes with science-backed smoke-free alternatives, PMFTC, Inc. recently announced the launch of its new global brand campaign, “Forever Curious,” for IQOS, its ...

TOKYO/NEUCHATEL, Switzerland – The U.S. Food and Drug Administration is weighing whether to approve a potentially path-breaking smoking device by Philip Morris International Inc. With a decision ...

The first four stores of IQOS from Philip Morris International (PMI) opened Friday, making available a smoke-free alternative to cigarettes for Filipino adult smokers – 21 years old and above – who ...

Philip Morris International recently debuted the cigarette maker’s heated tobacco product Iqos in Austin, Texas. “Austin is a hotbed for innovators, entrepreneurs and trailblazers,” said PMI Americas ...

The event celebrated a decade of positive choices made by over 30 million adult smokers globally, 72% of whom have fully switched to IQOS, a tobacco-heating system. "Our priority is to create a ...