The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

Using the three key points at which the two disciplines intersect-messages, stakeholders, and interactivity-the authors develop a communication-based model of marketing. They demonstrate how ...

Interpersonal communication carries incredibly deep importance. Unfortunately, our modern leadership model of interpersonal communication has complicated what should be a simple approach to ...

Alia Al Suwaidi: Expanding the functions of communication is key to sustainability and ensuring a better life for future generations Sharjah: Sharjah is set to host the 14th edition of the ...