2014 is reaching its end and it's been a year which has witnessed many creative developments in app monetization and marketing. 2014 saw marketing using smarter ways to integrate ads in-app, and ...

Software Development Kits (SDKs) are beneficial to developers when creating, improving, monetizing, and testing apps. So, they are excellent when building an app from scratch or including a new ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Display ads bridge the app and in-club shopping to further enhance the member experience. Sam’s Club MAP is the first and only retail media platform to integrate ads in a mobile, self-checkout app ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Sam’s Club, one of the world’s leading retailers and a digital innovation pioneer, announced Sam’s Club Member Access Platform (MAP) is launching display ads in the ...

Both Google Play on Android and the App Store on iOS set a sales commission of 30%, and developers have said that this commission is 'too high.' In response to these voices, Google announced in March ...