The TikTok Conversion API (CAPI) is essential for overcoming the limitations of the TikTok Pixel, which has become less effective due to ad blockers and the decline of third-party cookies (on browsers ...

Background The LinkedIn Conversion API (CAPI) is essential for overcoming the limitations of the Insight Tag, which has become less effective due to ad blockers and the decline of third-party cookies ...

(It’s worth pointing out that the Conversion API is a different product than Facebook’s conversion lift studies tool, which measures the incrementality of Facebook ads, and was recently the source of ...

Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. The new Twitter pixel has additional functionality such as allowing advertisers ...