HIGHLIGHTS Instagram allows you to share a QR code to help other people easily find your profile. You can also customise your QR code on Instagram. In this step-by-step guide, we’ll tell you how ...

Users on Instagram can now share posts, Reels, tags, and locations on its searchable Map experience through QR codes.

Alternatively, on the web, users can add “/qr” to a post’s URL to generate a QR code. Notably, Instagram has had the feature of sharing profiles through QR codes for a few years now.

With Instagram and the other major social platforms making huge strides toward developing their e-commerce operations, however, the QR code has again found its place in the marketer’s arsenal.