Meta's chatbot in Instagram isn't doing anything Instagram-specific, however. It's the same bot available in all other Meta apps.

Instagram Will Let You Make Custom AI Chatbots—Even Ones Based on Yourself Meta’s AI Studio will let users build virtual characters, with a few limitations.

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot.

With seemingly fewer friends posting to their main Facebook and Instagram feeds, Meta has introduced a new feature its users can talk to: an AI chatbot. The feature, named Meta AI, is rolling out ...

The broader universe of Instagram users will be able to make a themed chatbot for their profile, for example a bot focused on mixed martial arts, dining or pets.

Meta CEO Mark Zuckerberg said Instagram was rolling out a feature where creators could create AI versions of themself that'll DM with fans.