Unity’s 2024 Gaming Report has surveyed 300 game development studios and found in-app ad revenue is up Player spending declined in 2023 in almost all genres Unity’s 2024 Gaming Report is out now, ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.