Billboard can exclusively share that on Tuesday (March 8), TWICE is introducing an immersive virtual world, TWICE Square, on Roblox as the first-ever persistent fan hub on the global gaming ...

Roblox Twice Square is an experience built around the world-renowned group, Twice. Players and fans alike can participate in various challenges and mini-games to acquire virtual goodies of the band.

Many businesses use Roblox to market their goods, services, and personal branding. With over 150 million monthly active users, the platform offers many opportunities for promotions and advertising.

Twice Square is a new Roblox world created in celebration of the Korean girl group's new EP 'Ready to Be.' Fans can play games, do trivia, and buy digital merch.