HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience. By focusing in on your YouTube video’s goal and creating a storyboard for the ...

So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After ...

Videos have proven themselves as powerful selling tools, with 86% of marketers incorporating them into their marketing strategies because of higher success in generating leads. While there are many ...

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

The first part of this article is published here. The video is a highly effective marketing tool because it quickly conveys your message and delivers results almost immediately. Videos receive 100 ...