SEO is the sum of many different parts. The end goal is always to get your website in the top search results so it can be visited by tons of people. In order to reach that result, one of the most ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google supports over a dozen search operators. A search ...

When designing search systems, the decision to use keyword-based search, vector-based search, or a hybrid approach can significantly impact performance, relevance, and user satisfaction. Each method ...

A much-demanded feature is finally coming to Threads very soon, Meta CEO Mark Zuckerberg has confirmed. A keyword search function is on the way. Until now, the search box has only been useful for ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

If you’re not sure how to describe what you want with keywords, use your camera or photo library to get those search results. By J. D. Biersdorfer J. D. Biersdorfer writes the Tech Tip column, a ...