When we think about business expansion, the first thing that comes to mind is sales and marketing. How can the company market its products most efficiently? Of course, the answer... When we think ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Comcast Advertising partners with Mastercard to measure ad performance. Universal Ads partners with digital marketing pioneer Marpipe to bring dynamic product insertion to streaming TV for the first ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...