B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

How effective are ubiquitous, buzzy videos on social media at driving audiences to full-length podcast episodes?

Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at the intersection of technology and the humanities, investigating how perspective can enhance, rather than overstimulate, ...

Opinions expressed by Digital Journal contributors are their own. With the rise of TikTok from its early days in 2018 to the powerhouse it is today, it has revolutionized not only the way everybody ...