B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, the digital advertising landscape has shifted with the rise of short-form ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Forty years after killing the radio star, video continues to dominate media and drive conversations in 2024. And, most importantly, video allows brands to connect with audiences directly and engage in ...

The rise of short-form content—led by platforms like Instagram Reels, YouTube Shorts, and TikTok—has fundamentally changed the way brands communicate. For Indian brands, this revolution is not just ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at the intersection of technology and the humanities, investigating how perspective can enhance, rather than overstimulate, ...

Opinions expressed by Digital Journal contributors are their own. With the rise of TikTok from its early days in 2018 to the powerhouse it is today, it has revolutionized not only the way everybody ...

TikTok, YouTube Shorts, and Instagram Reels reign supreme, according to newly released data When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...