As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search optimization is now essential for success.

Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale. The shift from traditional search engines to AI-powered answer ...

SEO (Search Engine Optimization) on large models refers to optimization strategies aimed at search engines or AI platforms based on large language models (such as GPT, BERT, etc.). Unlike traditional ...

The search landscape has evolved. Being findable isn't enough anymore. In the era of AI, you must be the response.

Generative Engine Optimization makes sense as a concept, but GEO as an acronym is doomed – linguistically, historically, and strategically.

BrightEdge data shows brand citation differences between AIO and ChatGPT, and suggests how to increase visibility in both.

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search engine optimization startups wants to help them stand out.

In today's digital marketing environment, search engine optimization (SEO) has become a core strategy for content ...

As keywords and blue links give way to LLMs, a new crop of startups are rising to meet brands' demands for visibility.