Hashtags are possibly the most misunderstood tool on the social web. Some people confuse social mentions with hashtags; others use completely obscure hashtags because they see their friends using the ...

Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Let’s start by defining hashtags. A hashtag is a word ...

You can start by simply conducting a search right in Instagram itself. Just hit the magnifying glass icon on the bottom of your screen and search niche-specific keywords. You’ll see both the results ...

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You can add a Challenge sticker on an Instagram story to create a challenge or participate in a viral challenge. Challenges let you participate in Instagram-wide trending tags, get creative, and put ...

Forbes contributors publish independent expert analyses and insights. Houston-based journalist covering all things related to Instagram and social media. The Instagram marketing debate of hashtag ...

Asking people to create user-generated content (UGC) is an inexpensive way for brands to maintain their marketing strategy during the coronavirus pandemic. However, there are key differences in the ...