Jen explains how segments work in Google AdWords by walking though the steps to optimize the campaign using this tool. She tells you where to look in AdWords to find the tool and how to manage ...

Email marketers can use Google AdWords as a way of leveraging existing data on subscribers. Here are some tips on using the Customer Match feature and how to get the most out of AdWords.

For companies that want to advertise their brands and products online, Google Adwords is possibly the most popular tool, offering pay-per-click and site-targeted options across many types of ads. But ...