As ads are increasingly being regulated, cost-conscious communicators are omnipresent, platforms are enhancing and changing interaction experiences, and digital environments are evolving, the keys to ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Public perception toward news sources and leaders has shifted in the last few years. Many are of the opinion that information sources have been increasingly polarized by politics or biases. It’s hard ...

The history of the world is one of people creating, sharing and employing data as a means to an end. Whether it was the first time fire was recognized for its ability to cook food and keep people warm ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...

John is a professional author, currently publishing evergreen and feature articles for Android Police. He discovered his passion for writing when he was very young, and enjoys how it challenges him ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

This guide is designed to show you how to use Google Gemini for data analysis. In today’s digital age, we are witnessing an unprecedented surge in the volume of data generated globally. This rapid ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

We hear a lot about “digital health” these days. As data about our health piles up — thanks to sources like electronic health records, personal fitness apps and gadgets, and home genome test kits — we ...