Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

Healthcare organizations are taking a deep dive into healthcare data to personalize care for underserved patients. Data analytics may seem like a cold, heartless concept, but healthcare organizations ...

As hospitals and health systems look to improve revenue cycle management performance, they can gain a myriad of insights through data analytics. By using data analytics, an organization can pinpoint ...

Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing, sales and customer service.

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. The origins of Colgate-Palmolive date back to 1806, when ...

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

Jasmine Waller is pursuing her master’s through the School of Data Science, building on a journey that spans cheerleading, ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. When it comes to data, Takeuchi US ...

When leaders say they want to be a data-driven organization, a key objective is empowering business people to use data, predictive models, generative AI capabilities, and data visualizations to ...