BigQuery deals with anonymized queries differently from other ETL vendors that access the data via the API. It aggregates all the metrics for the anonymized queries per site/URL per day.

Learn how to use Google BigQuery Sandbox for free! Step-by-step guide to uploading, managing, and analyzing data without spending a dime.

Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.

BigQuery is 5x bigger than Snowflake and Databricks: What Google is doing to make it even better Sean Michael Kerner @TechJournalist April 17, 2025 2:37 PM ...