Unity has launched Audience Hub, combining privacy-first insights from its ad ecosystem with third-party data for brand marketers.

Unity partnered with Optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation.

SAN FRANCISCO, June 11, 2025--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the launch of the Unity Audience Hub. The Audience Hub ...

"Unity’ s Audience Hub represents a new era of omnichannel audience targeting and insights being driven by companies like Unity," said Yves Poire, co-founder and CEO of Optable." By combining ...