Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Search Engine Land » SEO, PPC & AIO Guides » PPC tracking for beginners: how to track clicks & conversions Share Pay-per-click (PPC) tracking helps you understand and measure the performance of your ...

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, ...

Google Ads introduced wizard-style form tracking in Tag Manager that enables codeless event creation for lead form ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

Google Ads (formerly Adwords) is one of the most powerful digital advertising tools available today, offering businesses a direct line to potential customers. Yet, many business owners and marketing ...