Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

Grow a Garden's Mega Harvest update added a variety of things to the game. The Traveler's Fruit Seed is one such item, which you can obtain from the special event shop and plant in your garden.

As you can imagine, monetization opportunities are a big part of Roblox, and the company has been busy adding new ways to sell things.