Sometimes I’m browsing a site like Cult of Mac on my iPhone and I’m looking for something specific, like a story about encryption, for example. Instead of swiping down the page and hoping I see the ...

Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide. Will they end up on your ...

Google’s John Mueller answered a question about where to put keywords so that Google understands what the page is about. The context of the question was of a person who was concerned about how to ...

While Google isn't in any danger of being dethroned as the go-to search portal of choice for most people, results on the site are definitely more hit and miss than they used to be. A typical Google ...

Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas. Conversion rate optimization is all about finding the ...

Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that with Google Search Console. When analyzing Google ...