Roblox views its marketplace as a “critical part of the Roblox economy,” and seemingly with good reason; the company says it sold “1.8 billion total avatar items” on the platform just in 2022.

In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.

A white Roblox logo with a light blue outer glow and faint drop shadow in front of a bunch of avatar items from the in-game Marketplace launching outward from a bright blue light source. Roblox is ...