Google displays a block of HTML code you can insert into your Web documents, which allows allow users to use the custom search engine directly from your website without leaving the page.

Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence.