Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

Many of us buy things that we may or may not need based on the packaging, before the pandemic-inflicted lockdowns. We walk the aisles of the supermarkets and pick up stuff that look promising, ...