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And yet, Roblox has created a platform that has become not only wildly popular among children but trusted by Americans of all ages.
As gaming hits draw tens of millions of simultaneous players, Roblox engineers make sure the internet’s youth never deal with buffering.
Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.