From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

A new Roblox licensing plan could result in Like a Dragon spin-offs being developed in the online playground, as long as it sticks to canon.

Roblox has launched a new licensing platform to allow easier connections between Roblox creators and IP holders, including Netflix, Lionsgate, and Sega.