From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

After the incredible first weekend of Minecraft in theaters, many are asking if a Roblox Movie might be next in line.

‘A Minecraft Movie’ Is a Smash — So, Where’s the ‘Roblox’ Film? Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig.

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...