Felt That: Boxing was never meant to be a game. In fact, when the trailer was announced at Summer Game Fest, Sans Strings Studio hadn't technically started full production on it.

That was the spark which led to “Undisputed,” the only serious boxing video game in over a decade. He began by “Googling” how to make a video game. “I knew this is what I wanted to do.

While Corniel has prior experience in game development, Felt That: Boxing marks Stoopid Buddy Studios' "first official foray into the development of the narrative of a video game," Towner confirms.

The vision started far from the bright lights of boxing. In a living room amongst pizza boxes late one night, Ash Habib had a conversation with his older brother during a video game session.