Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox has a relatively high valuation, which can likely only be justified by a successful advertising product launch.

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Roblox is making some changes to how creators can sell limited-run virtual gear Including the ability to sell them within a custom experience, which can earn them more money.