Roblox is also launching an initiative that works the other way around. Through the company’s new Approved Merchandiser Program, you’ll be able to buy physical goods in the real world that ...

Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

Infinite Craft lets you make a video game inside of a video game. Here's how to create Roblox in Infinite Craft.

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse.