Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence.

Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam's Club.

Roblox has had many big business relationships over the last several months, and now, Sam's Club is joining in on the branding opportunity.