In my 20 years of experience, I've seen how data centralization and visualization can support strategic decision making by making complex data from multiple sources clear and easy to interpret. This ...

Artificial intelligence has already demonstrated a wide range of useful applications, such as helping digital creators streamline their work. But, based on my experience as a business owner, I’ve ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Decisions are the lifeblood of business. From the c-suite to ...

Qlik, a specialist in data integration, data quality, analytics and AI, has unveiled its Data Flow capabilities within Qlik Cloud Analytics. Designed to address the time-intensive challenges of ...

But here’s the thing—it doesn’t have to be one or the other. The best leaders know that data and intuition are two sides of the same coin, and when used together, they can drive decisions that are not ...

Companies spend lots of time trying to figure out who is engaged with their work, which managers are the most effective leaders, and how to keep good employees from leaving. Historically, those ...

Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...