Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its ...

Recently, Roblox has made a notable push toward making notable updates to its marketplace in favor of creators’ ability to sell their products while connecting with brands and their target audience.