Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: ...

A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. Google Ads has introduced a new feature that provides direct access to the GA4 audience builder, ...

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...