The fact that Dress to Impress doesn’t look like other Roblox experiences is part of its allure. In most Roblox games, your character is, well, just a block.

As gaming hits draw tens of millions of simultaneous players, Roblox engineers make sure the internet’s youth never deal with buffering.

Grow a Garden is the first major Roblox game to integrate offline growth, which encourages players to return to see changes. Shops feature time-exclusive items like fruit-pollinating Bizzy Bees ...