Among those is the ability to import a KML mapping file right into the app, simply by tapping a link on the web from your device. These ‘Google Earth’ files allow people to distribute custom ...

The Google Earth custom maps features that allows you to view KML files, is extremely powerful and has now been added to mobile devices in Google Earth 6.2 for Android and iOS smartphones and tablets.

I predict this new feature will produce all kinds of interesting new Google Earth files. You KML developer guys can save this file as KML and look at the resulting KML to figure out how it works.