Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking.

Pairing Analytics Goal Tracking With Client Expectations With the transition to GA4, now is the time to reassess your client goals and how you track their campaign success.

Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.