Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

One drawback of working for so long in the data industry is that I often misjudge what people think about when they think about data. Particularly, I've observed a common misunderstanding about ...

Data science is a relatively new term for a relatively old discipline. Essentially, it is data analysis, particularly for large data sets. It involves techniques as wide-ranging as statistics, ...