As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

This wasn't linked to "any specific experiences or partnerships," Roblox explained. The promo offers a total $1 million in free Chipotle burritos to players as part of a Halloween event.

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.

The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a ...

Marketing News & Strategy Chipotle brings Halloween to the Roblox metaverse The restaurant's annual "Boorito" event will have a Roblox element ...

The servers of Roblox, a game played by hundreds of millions of players across the world, go down and fans are blaming Chipotle.

(RTTNews) - Chipotle Mexican Grill, Inc. is opening a virtual location on online game platform Roblox to celebrate the 21st year of Boorito, a fan favorite Halloween event.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.