Why is a book’s cover important? A compelling book cover stops a potential reader in their tracks. Think about the last time you grabbed some new reading material on a whim from the library or ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Before a reader ever opens a book, a quiet seduction takes place. The encounter begins not with words, but with colour, texture, and form, a visual whisper from the book cover that says, come closer. ...