If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

ChatGPT’s ability to deliver tailored responses is enhanced with user personas, allowing the AI to role-play specific characters. With this step-by-step guide, we’ll be diving into the intricacies of ...

Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed ...

“A Star is Born” Courtesy Warner Bros. An artistic persona is a created personality an artist embraces—usually, but not always, different from their real personality—for career and performance ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you really want to sell a product to a customer, you need to convince them of why it is ...