Roblox has become a go-to destination for advertisers looking to engage Gen Z consumers. The immersive, open platform allows for brands to create whole experiences to engage consumers.

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox has sponsored homescreen tiles, shoppable ad and streaming ads, while user-initiated video ads are coming “possibly,” he added. On the other hand, as Digiday reports, Roblox did pay out its ...