Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception ...

How to use the Geography data type to quickly add a map chart in Excel Your email has been sent Most will agree that a picture is worth a thousand words, and where geographical data is concerned, it’s ...

In this post, we will show you how to create a Mind Map in Excel. A Mind Map is a diagram that represents information in a non-linear hierarchy. It typically starts with a topic at the center, and ...

Google maps plot locations based on latitude and longitude coordinates. When Microsoft Excel sends these coordinates to Internet Explorer, Google Maps can use them to create new maps relevant to your ...

Microsoft Excel comes packed with several predefined table styles for you to choose from. If you want to format a table, your best bet is to choose from one of the many styles. Now, if the predefined ...